Let’s be completely honest: If you aren’t ready — mentally, physically, and financially — you’re in for a rude awakening. You’re probably going to fail in hotshot trucking.
So don’t take this lightly, because the odds are stacked against you.
So many “hotshot hopefuls” naïvely think: “Yeah, but I’ll haul cheap loads. I’ll get direct customers. I’ll buy used equipment. I’ll get some business cards and go door-to-door.”
Hundreds, if not thousands of other hotshots are thinking that same way.
But if hotshots were going door-to-door and getting business, would there be a need for a load board? You don’t see load boards shutting down or going away, do you?
And those who make YouTube videos about hotshot trucking make it look so easy. But don’t be fooled. When was the last time you saw a hotshot YouTuber go out of business? Not just stop uploading on YouTube or canceling the videos. But having their hotshot venture totally fail? Exactly. You haven’t seen that yet.
That’s because those YouTubers are probably in the top 10 percent of all hotshot owner-operators out there. Think about all of the creative people out there that can upload videos, are comfortable in front of the camera, and who can edit videos. What percentage of hotshot owner-operators can upload content consistently and tell an interesting story? Perhaps only 10 percent out of a hundred?
There are so many people who want to know how to start a hotshot trucking business. They want to know everything there is to know about being an owner-operator. They want to know how much they’ll make. But they don’t want to know how difficult it is. They don’t want to know how sometimes you’ve got to overcome problems. So they begin with unrealistic expectations and are not prepared when the going gets tough.
How about you? Do you think hotshot trucking is easy? Are you prepared to overcome the problems that are bound to happen? Let us know in the comments below.